Creator marketing for DTC brands without a big team

Most DTC founders didn’t hire a creator team. They still need content and distribution. The workable path is a lean marketplace workflow: post a brief, review pitches, approve work, pay through escrow.

Skip the agency minimums at first

Agencies are useful at scale. For learning, they can be expensive and slow. A self-serve marketplace lets you stay close to the creative while keeping spend controllable.

One campaign, clear metric

Decide upfront whether you’re optimizing for ad creative volume, organic reach, or a promo code. Don’t ask one creator to do everything on the first deal.

Faze is built for that lean loop — free for brands, UGC and influencer posts together, Stripe escrow included.

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Faze Marketing is a free creator and influencer marketplace connecting brands with TikTok and Instagram creators for sponsored posts and UGC content. Learn more at fazeapp.org or download the app.