faze
Blog · Influencer
Influencer marketing on TikTok and Instagram in 2026
TikTok and Instagram still dominate short-form creator spend for DTC. Sponsored posts put your product in a creator’s feed — where trust and discovery already live.
Pick the format for the goal
- TikTok / Reels — discovery and velocity; great for hooks and demos.
- Stories / carousels — lighter lifts; good for reminders and codes.
- Longer talk-to-camera — stronger for consideration and trust.
Audience fit beats follower count
A mid-size creator whose viewers match your buyer will outperform a large, mismatched account. Review past posts, not just metrics screenshots.
On Faze you can run influencer sponsored posts alongside UGC — free for brands, with escrow on every deal.